Discover the Wool Beach Lodge

The Campaign for Wool has an exciting new showcase - introducing the Wool Beach Lodge. Open from 3rd – 13th July 2019, this interactive pop-up installation is a celebration of wool as both a transseasonal and performance fibre. The displays will show how wool can work just as well in the summer months and how its natural properties can be a benefit in activewear too! The campaign has partnered with performance brands Finisterre, Core Merino, APL, Icebreaker, Outerknown and Devold, plus clothing labels including Wool & Prince, McNair, Anderson & Sheppard, Armadillo Merino, Dashing Tweed and Johnstons of Elgin.

“We are pleased to introduce the Wool Beach Lodge which shows off the innovative nature of wool in sporting apparel and equipment, and where better to do it than the beautiful Cornish countryside.” says Peter Ackroyd, COO of The Campaign for Wool. “There is a real misconception that wool is purely associated with cooler seasons and warming benefits, however through this exciting launch, the Wool Beach Lodge will showcase the versatility of wool and establish it as a transseasonal textile.”

The lodge will be decked out with wool furniture, courtesy of brand partners Tetrad and Solidwool, along with furnishings from labels including Abraham Moon & Sons, AW Hainsworth, Thermafleece, Alternative Flooring and Brintons, through to The Wool Room, Luna Textiles, Jessica Dance, Raeburn Design, CDBDI and Margo Selby.

Team your visit to the lodge with one of the brilliant beach activities led by supporters of the Campaign for Wool. You can enjoy surfing, yoga, wool workshops and movie screenings, plus there’s an exclusive hike hosted by author and survival expert, John Hudson. Wool is a fantastic renewable resource and it’s eco-friendly too. Why not join a beach clean which is just one of the extra activities designed to highlight the eco-friendly nature of wool, which biodegrades in the land and ocean to reduce waste and help the planet.

Tickets for specific activities available to purchase from Eventbrite, check out the links below:
Jaws movie night
Shaun the Sheep movie screening
Slowing Down Fast Fashion screening
5km Hike with John Hudson
Surfing lessons: 5th July, 6th July, 7th July (am), 7th July (pm)
Strech by the sea yoga: 8th July, 9th July, 10th July, 11th July

Find The Wool Beach Lodge at the Blue Bar and Boardroom, Beach Rd, Porthtowan, Truro TR4 8AW

Visit www.campaignforwool.org for pricing details for each activity and to find out more about the campaign.