Sara Mulvey shares her excitement about next Saturday’s event at the Craft Barn
Yarn Shop Day is one of the biggest days of the year in the Craft Barn. It is a great chance to showcase all the benefits of going in store. The internet is great for so many different things: like many people I use it for grocery shopping, banking and taxing my car, and it is a dream. It is also an important part of our business. However, nothing beats your local yarn shop.
Yarn is unlike most other things you buy. You are likely to be touching it for a very long time (unless it’s headed straight for your stash!) and it needs to feel good. I love the cool, crisp feel of merino wool, and I hate a yarn to feel itchy. I want to touch my yarn, I want to rub it against my skin, I want to see the colours, I want to smell it. I can’t do any of this online, but I can do in store.
Yarn Shop Day is an event that our customers love. We don’t discount on the day, it’s about more than that. We use it to showcase our point of difference. Where else can you get one to one help by passionate yarn enthusiasts? Very few people open a yarn shop to become rich, they do it because they love the craft. Visit your local yarn store and pick their brains about your latest project - I promise you they will have great ideas.
So what do Black Sheep have planned for Yarn Shop Day this year? We will have the fabulous Sue Pinner in store. Sue is a renowned crochet designer and responsible for many of the Stylecraft crochet patterns of the last few years. She is also a delightful lady and a real character. We know that customers love to meet designers and where else will they get the opportunity?
We will also have the bloggers ‘Winwick Mum’ and Crafternoon Treats’ with us. Winwick Mum, AKA Christine will run a sockalong clinic. She is the sock queen. You can’t get one-to-one help with your knitting or crochet on the internet, yet this is something a yarn shop provides as standard. Crafternoon Treats will be running a ‘Bagalong’ room. Kathryn is a real crochet enthusiast and will leave you feeling so inspired.
Beryl, who is one of our workshop tutors, will be demonstrating weaving, and people will be able to have a go themselves. Again this is unique to a shop, you can’t try these crafts online.
So as you can see we have a fun-packed day planned. But we are not the only ones. Please make sure you check out your local yarn shop. Many of them will be holding similar events and would love your support. Yes the internet is great but if you want great advice and inspiration then make sure you support your local yarn shop.
The Craft Barn is in Glaziers Lane, Culcheth, Warrington, Cheshire. For more information call 01925 764231 or visit www.blacksheepwools.com