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So What is Yarn Shop Day?

Launched in 2014 by Let’s Knit magazine, along with its sister title LGC Knitting & Crochet, Yarn Shop Day is the biggest retailer event in the knitting and crochet industry. Its aim is to help bricks-and-mortar stores by encouraging yarn lovers all over the UK and the Republic of Ireland to visit their local store and discover the great things it can offer, while at the same time enjoying a day of treats, fun and meeting like-minded crafters!

What happens on the day itself?

Each participating store will host its own special event, with all sorts of fun activities taking place. We like to think of it as one big party for yarn lovers that everyone’s invited to! Bring the family along and make a day of it. Here are some of the exciting things you can expect:

Goodie bags: many stores give away bags of knitty goodies on a first-come, first served basis, or to those who spend over a certain amount on the day

In-store discounts: pick up a bargain with some great one-off deals exclusively for
Yarn Shop Day

Workshops and make-&-takes: many stores will be holding classes or knit-and-natter sessions on the day

Dixie the Llama and Milo the Cat: patterns for our knitted and crocheted mascots for 2018 are exclusively available in participating stores, along with our specially produced knitted and crocheted blanket patterns

Competitions: there’s a chance to win big prizes in our Yarn Shop Day raffle, plus we’ll be awarding goodies for the best selfies taken on the day in participating stores

Celebrity guests: this year’s Yarn Shop Day Ambassadors are Erika Knight, Lucy from Attic24 and Winwick Mum, and they’ll be visiting stores along with many other faces from the knitting and crochet world

Tea and cake: last but not least, after all that excitement you’ll be ready for a cuppa, and many shops will be offering up some tasty treats to enjoy!

Find participating stores

What People Are Saying About Yarn Shop Day

A bricks and mortar yarn store is so much more than a place to buy wool and threads; it is a place of common interest, to share ideas and techniques, to learn new skills, and to be a part of a community of like-minded people who won't judge you for the size of your stash! Yarn Shop Day serves to highlight and celebrate the importance of your local store and crafting community, which you may be yet to discover!

Erika Knight

Designer, Yarn Shop Day Ambassador

I've attended a Yarn Shop Day event every year since 2014, and I wouldn't miss it for the world. Not only is it a fun and memorable day, it's also a fantastic way to make contact with your local crafting community and feel part of it. Every year I come away inspired, uplifted and carrying a bag full of fab yarn!

Sarah Neal

Editor, Let's Knit magazine

Yarn shops are the lifeblood of our crafting communities; places where we can learn, buy yarn and crafting supplies, meet friends old and new, and feel that we belong. My local yarn shop is all of this and more (it sells great cake too!) and I am proud to support Yarn Shop Day to help make sure that local yarn shops and all the benefits they offer don't become a thing of the past.

Christine Perry (Winwick Mum)

Blogger, Yarn Shop Day Ambassador

Our local yarn shops need our support in order to thrive, and I know that the passionate and hard working ladies who keep the yarn shelves looking gorgeous appreciate every single one of their customers. My local yarn shop is more than just a shop – it's a welcoming, inspirational social hub for local creative ladies, and I am always happy to give them my support.

Lucy, Attic24

Blogger, Yarn Shop Day Ambassador

We had an incredible day last year, the shop was almost lifting off the ground with the noise and enjoyment of our many knitting customers. They loved the goodie bags, and we also had a free raffle for a "woolly hamper" and the winner was over the moon, as she hadn't won anything before. The day was a huge success and also encouraged new knitters to carry on.

J​udith Evans

KnitWits, Blandford Forum, Dorset

Last year Black Sheep Wools, my old friends, invited me back to spend the day with them and I do not think I have ever seen the Craft Barn so busy. Over the years Yarn Shop Day has really gathered momentum. I am so pleased that Let's Knit Magazine have continued to co-ordinate and grow this festival. The joy and the excitement in the shop was palpable and it feels like a wonderful way to support your local shop. I am looking forward to next year now.

Emma Varnam

Own a store and want to get involved?