Yarn Shop Day is promoted widely in market leading knitting, crochet and general craft titles, both in print and on social media. Coverage in national and regional press has also proved very effective in generating coverage for this event.


Yarn Shop Day was launched in 2014 by Let’s Knit, the UK’s bestselling knitting magazine. The event enjoys prime coverage in both this title and its bestselling sister magazine LGC Knitting & Crochet, through dedicated features and also via blog posts and social media promotion. This impressive reach is extended to include the entire craft portfolio of Aceville Publications, featuring such market leading titles as Crafts Beautiful and Sew, as well as in its trade title Craft Business. Newsletters promoting Yarn Shop Day are sent out to a database of over 200,000 crafters.


magazine reach*
Online Blog Posts

Which have the potential to reach around 5,087,098 with social media activity!

"Once again Yarn Shop Day was a great success for Black Sheep Wools. With the help of Winwick Mum, Crafternoon Treats and the lovely Sue Pinner we had a fabulous day full of new faces, laughter and inspiration. Roll on next year!"

Black Sheep Wools

Craft Business gives its full backing to Yarn Shop Day. The publication speaks directly to retailers and brands to promote the event in the magazine, online and through social media, helping to get the message out there and help make the event the huge success that it is. So get involved and discover how you can benefit with increased sales and an expanded customer base!

“The shop was buzzing with new faces and enthusiasm on Saturday 30th April. Yarn Shop Day has been a huge success and we can't wait to take part again next year. We're so happy to have been able to support Julia's House during our event and raise over £200 for such a good cause.”

Hansons Fabrics
A great way to advertise your shop, with over 200 UK shops taking part last year!


Be sure to join in this year on social media


Our Sponsors


​“Supporting the independent retailer is very important to us as a company and Lane Mondial is thrilled to be sponsoring Yarn Shop Day which is a special event like no other. The event celebrates the importance of the Independent retailer and what crafters can enjoy by visiting their local yarn shop which includes them being a destination for consumers to share their love of knitting"

Vanessa Bee Designs

​​“Vanessa Bee Designs are very excited to be sponsoring Yarn Shop Day in 2018. Yarn Shop Day is a brilliant opportunity for retailers to get a big boost in trade and new customers. ​Many of the participating retailers stock our products all year round, and this is a great chance for us to support them on this very important day."​


​"ChiaoGoo is proud to sponsor Yarn Shop Day 2019. We hope the day is a huge success for everyone from the shop owners to the beginner enthusiast. Visit your local yarn shop or go on an adventure to visit a new, not-so-local yarn shop. Learn something new and most importantly have fun with your knitting buddies!"


​​“Soak is proud to sponsor Yarn Shop Day and support local, independent small business in our community. Soak is a crafter’s best friend and helps position your shop as a full-service destination that not only sells yarns that makers love, but also the means to take care of them so they’ll stay beautiful longer. That’s Soak-worthy!"​