IN THE PRESS
Yarn Shop Day is promoted widely in market leading knitting, crochet and general craft titles, both in print and on social media. Coverage in national and regional press has also proved very effective in generating coverage for this event.
MAGAZINE COVERAGE
Yarn Shop Day was launched in 2014 by Let’s Knit, the UK’s bestselling knitting magazine. The event enjoys prime coverage in both this title and its bestselling sister magazine LGC Knitting & Crochet, through dedicated features and also via blog posts and social media promotion. This impressive reach is extended to include the entire craft portfolio of Aceville Publications, featuring such market leading titles as Crafts Beautiful and Sew, as well as in its trade title Craft Business. Newsletters promoting Yarn Shop Day are sent out to a database of over 200,000 crafters.
108,991
magazine reach*
Online Blog Posts
Which have the potential to reach around 5,087,098 with social media activity!
"Once again Yarn Shop Day was a great success for Black Sheep Wools. With the help of Winwick Mum, Crafternoon Treats and the lovely Sue Pinner we had a fabulous day full of new faces, laughter and inspiration. Roll on next year!"
Black Sheep Wools
Craft Business speaks directly to retailers and brands to promote the event in the magazine, online and through social media, helping to get the message out there and help make the event the huge success that it is. So get involved and discover how you can benefit with increased sales and an expanded customer base!
“The shop was buzzing with new faces and enthusiasm on Saturday 30th April. Yarn Shop Day has been a huge success and we can't wait to take part again next year. We're so happy to have been able to support Julia's House during our event and raise over £200 for such a good cause.”
Hansons Fabrics
"On Yarn Shop Day 2019 the shop took five times more money than a normal Saturday, with crafters visiting the shop from far and wide!"
