THE STORY OF YARN SHOP DAY

Find out all about Yarn Shop Day and its continuing success since it started in 2014

2018 - Huge sales boosts industry as Yarn Shop Day celebrates its fifth year!

This year's event smashed sales figures for shops, with retailers delighted by the increased footfall on the day and many reporting queues outside their shops prior to opening. Mascots Milo the cat and Dixie the Llama proved popular with crafters of all ages, and both the blanket patterns produced exclusively for the event went down a storm with knitting and crochet enthusiasts. Shops went above and beyond to celebrate the event's fifth year milestone, throwing themed shop parties, special workshops and book signings, competitions and providing on-the-day discounts and big savings.

over 200 stores were involved

2017 - PACKED STORES, NEW FACES, BIG SALES!

This year saw a significant increase in the numbers of consumers attending Yarn Shop Day events according to stores that took part. Many reported a dramatic increase in sales for the time of year, with some recording their best day of trading ever! Shops welcomed new customers as well as their regulars, who turned out in their droves. A popular incentive was the pattern for the Primavera blanket designed by Debbie Bliss, available exclusively to participating stores. Also much sought after was the limited edition run of West Yorkshire Spinners Signature 4ply yarn, dyed in the Yarn Shop Day colours!

over 200 stores were involved

2016 - A FANTASTIC EVENT

This year's campaign was sponsored by the British Wool Marketing Board and the Campaign For Wool. A record number of stores were involved and knitters turned out in force to celebrate our bricks-and-mortar stores. From meeting celebrity knitters and taking part in workshops, to eating cake and stroking yarn, crafters were spoilt for choice with venues to attend. Mascots Tiny the elephant and Chris the monkey also went down a storm.

over 200 stores were involved

2015 - BIGGER & BETTER

On the same day that Prince George made his arrival in the world, we celebrated our second Yarn Shop Day. Supported by ICHF Events, over 180 shops took part. Many stores saw their best ever day of trading, while others used the day to raise money for local charities. Designers Sue Stratford and Janine Holmes designed special sheep and mouse mascots for crafters to recreate.

over 180 stores took part

2014 - YEAR ONE

The first ever Yarn Shop Day took place on 3rd May. Launched by Let's Knit and Let's Get Crafting magazines, it encouraged people across the UK to support their local bricks and mortar craft shop. More than 160 stores got involved, hosting special workshops, competitions, book signings and more. Celebrated designers such as Louisa Harding, Libby Summers and Val Pierce also took part and the campaign was supported by the UK Hand Knitting Association, the W.I. and publishers Search Press.

more than 160 stores were involved

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