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Supporting All The UK's High Street Craft Stores

WHAT IS YARN SHOP DAY?

Now in its sixth year, Yarn Shop Day is a successful, industry supported annual event that celebrates bricks-and-mortar yarn shops and actively motivates consumers to visit their local store. Part of the wider 'Love Your Yarn Shop' campaign, this year's event takes place on Saturday 27th April 2019. Each store that signs up to the official campaign is encouraged, with the help of the resources and materials provided, to host a special event on the day to draw in customers – anything from free tea and cake to star appearances from knitting celebrities.

THIS YEAR'S EVENT: YARN SHOP DAY 2019

Following on from the success of last year's event, shops across Great Britain and the Republic of Ireland will be celebrating the day with some great offers to customers, including:

Free patterns
Exciting competitions
Incentives which include our mascots: The knitted turtle family and crocheted whale.

Make sure you are involved this year, just get in touch and we can tell you all you need to know to help you have a brilliant day!


DON'T MISS OUT

Since its launch in 2014 Yarn Shop Day has gone from strength to strength, with over 200 shops taking part in 2018, and feedback from delighted retailers including increased footfall, boosted sales and in some cases their best day of trading ever. The campaign is heavily promoted by market-leading titles Let’s Knit, Let’s Get Crafting, Craft Business, Crafts Beautiful and Sew, and is supported by the biggest names in the industry.

See what our ambassadors say

OUR AMBASSADORS

Supported by
UK Hand knitting Groves King Cole James C. Brett Stylecraft

CHECK OUT THE FEEDBACK

Shops up and down the country declared Yarn Shop Day 2018 to be the most successful in the campaign's five year history. Many participating stores that hosted Yarn Shop Day events experienced their best day of trading since Christmas, or event ever! Footfall increased, sales spiked and bonds with local communities strengthened. Stores commented on how the event brought in new customers and also on how regular customers spent more than usual, all of which led to a resounding success of a day!

  • 200+

    UK shops took part*

  • 108,991

    Magazine reach*

  • 5,087,098

    Social media industry reach*

* Statistics based on Yarn Shop Day 2018

YARN SHOP DAY IS BROUGHT TO YOU BY: