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Now in its fourth year, Yarn Shop Day is a successful, industry-supported annual event that celebrates bricks-and-mortar yarn shops and actively motivates consumers to visit their local store. Part of the wider Love Your Yarn Shop campaign, Yarn Shop Day takes place this year on Saturday 6th May.
Each store that signs up is encouraged, with the help of the resources and materials provided, to host a special event on the day to draw in consumers – anything from free tea and cake to star appearances from knitting celebrities.
The campaign is heavily promoted by market-leading titles Let’s Knit, Let’s Get Crafting, Craft Business, Crafts Beautiful and Sew, and is supported by big industry names such as Debbie Bliss, Search Press, Erika Knight, Campaign for Wool and leading spinners. The event has grown year-on-year, with over 200 shops taking part in 2016, and feedback from delighted retailers includes increased footfall, boosted sales and in some cases their best day of trading ever.
Yarn Shop Day benefits from being promoted widely throughout the knitting, crochet and dedicated craft media, both in print and on social media. Consistent mentions in the regional press have also proved very effective in generating publicity for the event.
Yarn Shop Day was launched in 2014 by leading publications Let's Knit and Let's Get Crafting. The campaign enjoys premium coverage in these titles by way of dedicated features leading up to the event, and is also consistently promoted throughout the entire craft portfolio of Aceville Publications, in such market-leading titles as Crafts Beautiful and Sew, and in its trade title Craft Business.
"Once again Yarn Shop Day was a great success for Black Sheep Wools. With the help of Winwick Mum, Crafternoon Treats and the lovely
Sue Pinner we had a fabulous day full of new faces, laughter and inspiration. Roll on next year!"
BLACK SHEEP WOOLS, 2016
Which have the potential to reach around 5,087,098 with social media activity!
Craft Business gives its full backing to Yarn Shop Day. We speak directly to retailers and brands promoting the event in our magazine, online and through social media. We get the message out there and help to make the event the huge success that it is. So get involved and join the fun!
The shop was buzzing with new faces and enthusiasm on Saturday 30th April. Yarn Shop Day has been a huge success and we can't wait to take part again next year. We're so happy to have been able to support Julia's House during our event and raise over £200 for such a good cause.
HANSONS FABRICS, 2016
A great way to advertise your shop, with
over 200 UK shops taking part last year!