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This year's campaign was sponsored by the British Wool Marketing Board and the Campaign For Wool. A record number of stores were involved and knitters turned out in force to celebrate our bricks-and-mortar stores. From meeting celebrity knitters and taking part in workshops, to eating cake and stroking yarn, crafters were spoilt for choice with venues to attend. Mascots Tiny the elephant and Chris the monkey also went down a storm.
over 200 stores were involved
On the same day that Prince George made his arrival in the world, we celebrated our second Yarn Shop Day. Supported by ICHF Events, over 180 shops took part. Many stores saw their best ever day of trading, while others used the day to raise money for local charities. Designers Sue Stratford and Janine Holmes designed special sheep and mouse mascots for crafters to recreate.
over 180 shops took part
The first ever Yarn Shop Day took place on 3rd May. Launched by Let's Knit and Let's Get Crafting magazines, it encouraged people across the UK to support their local bricks and mortar craft shop. More than 160 stores got involved, hosting special workshops, competitions, book signings and more. Celebrated designers such as Louisa Harding, Libby Summers and Val Pierce also took part and the campaign was supported by the UK Hand Knitting Association, the W.I. and publishers Search Press.
more than 160 stores were involved
CHECK OUT THE FACTS
UK shops took part*
Social media industry reach*
•statistics based on Yarn Shop Day 2016
"I really enjoyed yarn shop day – it was a pleasure to be involved and I’m already looking forward to next year. It seemed hugely popular and it was great to see so many shops and people being creative and wanting to learn new techniques"
Lynne Rowe, 2014
"It was well worth it, one of the best days in the last year. My customers and my teachers went away beaming and looking forward to next year."
The Sheep Shop, Cambridge, 2015
"The exposure we got from Yarn Shop Day brought people into the store who were previously unaware of our existence and of the services we provide. On the day we had an eclectic mix of regulars, new customers and tourists who spent time with us as we solved their knitting and crochet problems."