YARN SHOP DAY
6TH MAY 2017

Supporting the UK’s high street craft stores


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THE STORY OF YARN SHOP DAY

Find out all about Yarn Shop Day and its continuing success with our summaries below.

2016

2015

2014

2016 - A FANTASTIC EVENT

This year's campaign was sponsored by the British Wool Marketing Board and the Campaign For Wool. A record number of stores were involved and knitters turned out in force to celebrate our bricks-and-mortar stores. From meeting celebrity knitters and taking part in workshops, to eating cake and stroking yarn, crafters were spoilt for choice with venues to attend. Mascots Tiny the elephant and Chris the monkey also went down a storm.

over 200 stores were involved

BIGGER AND BETTER

On the same day that Prince George made his arrival in the world, we celebrated our second Yarn Shop Day. Supported by ICHF Events, over 180 shops took part. Many stores saw their best ever day of trading, while others used the day to raise money for local charities. Designers Sue Stratford and Janine Holmes designed special sheep and mouse mascots for crafters to recreate.

over 180 shops took part

YEAR ONE

The first ever Yarn Shop Day took place on 3rd May. Launched by Let's Knit and Let's Get Crafting magazines, it encouraged people across the UK to support their local bricks and mortar craft shop. More than 160 stores got involved, hosting special workshops, competitions, book signings and more. Celebrated designers such as Louisa Harding, Libby Summers and Val Pierce also took part and the campaign was supported by the UK Hand Knitting Association, the W.I. and publishers Search Press.

more than 160 stores were involved

CHECK OUT THE FACTS

a resounding success

Shops up and down the country have declared the Yarn Shop Day campaign a resounding success. Many participating stores that hosted Yarn Shop Day events experienced their best day of trading since Christmas, or even ever! Footfall increased, sales spiked and bonds with local communities strengthened. all of which has led to Yarn Shop Day becoming an indispensable part of the knitting calendar.

200+

UK shops took part*

108,991

Magazine reach*

5,087,098

Social media industry reach*

•statistics based on Yarn Shop Day 2016

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